Business Goals and Objectives

4 min

Essential can be used to capture the Strategic Goals and Objectives of an Organisation, which can then be used to support decision-making as they allow you to understand what is most important to the business strategically.

A couple of key Views that demonstrate how this can be useful are the Strategic Goals Model and the Business Strategy Footprint.

In the Strategic Goals Model, you can see what the Strategic Goals of the Organisation are, which Objectives support each of the Goals and how they support the Business Drivers. Each Objective can then be linked to the part of the Organisation that is responsible for delivering it and also to the KPIs or Measures that will define success.

See a sample Strategic Goals Model View.

The Business Strategy Footprint maps the Strategic Goals and Objectives to the Business Capability Model, so you can see which capabilities are most important in achieving the Strategic Goals. It also overlays the Project to Capability mapping. This allows you to see where an organisation is spending its money in relation to which capabilities are most important in achieving its strategic goals.

View the Essential Business Strategy Footprint View.

Modelling Strategic Goals and Objectives

The Business Objective Type contains two classes – Business Objective and Business Goal:

  • The Business Goal defines a high-level business aspiration.
    It can be linked to a supporting Business Objective, a directing Business Driver and an Owning Business Domain and Organisation.
  • The Business Objective describes in more detail how a Business Goal will be achieved. It can be linked to the Business Capabilities that will support the delivery of the Objective, assigned a target Date and Performance Measures and linked to the Strategic Plans, as well as being linked to the Goal it is supporting.

Note: Historically, there was one Business Objective class that was used to capture both Business Objectives and Business Goals using the ‘Objective Type’ slot and selecting either the SMART Objectives or Strategic Goal taxonomy. The Views will work with both the new and old ways of modelling.

The video How-To shows what you need to capture to populate the Strategic Goals Model.

Updated 22 January 2024

Contact Us